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Parker and Bakken (2005a, September 21). Predicting the unpredictable. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/predicting-the-unpredictable
Vervoort and Roe (2005a, February 27). A market research training simulation. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/a-market-research-training-simulation
Louviere, Coltman and Devinney (2004a, October 10). Utilizing rich multimedia methods for the elicitation of preferences for radical future technologies. ANA - ESOMAR. Retrieved April 27, 2024, from
Engel, B. (2004a, June 18). Pre-testing technological developments and their market introduction. ANA - ESOMAR. Retrieved April 27, 2024, from
Lee, Dickinson and Evans (2003a, September 14). Checking those qualitative pricing inferences. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/checking-those-qualitative-pricing-inferences
Willke, J. (2002a, September 22). The future of simulated test markets . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-future-of-simulated-test-markets-
Huisman, D. (1999a, September 01). Simulate to create a winner . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/simulate-to-create-a-winner-
Stahl, C. (1999a, June 15). Added value of the media mix. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/added-value-of-the-media-mix
Ibarra and Alaluf (1999a, June 15). Quantitative measurement. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/quantitative-measurement